Taormina, the Pearl of the Ionian
Taormina is one of the most fascinating cities in Sicily and loved by international tourists for its blend of ancient history, breathtaking landscapes, and Mediterranean culture. Perched on a natural terrace overlooking the Ionian Sea with Mount Etna in the background, Taormina is a place where time seems to stand still. (Italia.it)
Founded in Greek times as Tauromenion in the 4th century BC, the city preserves traces of ancient Greek and Roman rule, along with medieval and Renaissance influences that blend into the urban fabric. (Borghi storici d'Italia)
🏛 Must-see Wonders
Strolling through Taormina means immersing yourself in a mosaic of beauty and history. Among the main attractions:
- Ancient Theatre of Taormina – One of the most stunning Greek theatres in the world, with spectacular views of the sea and Etna, perfect for events and shows. (Taormina Italia -)
- Corso Umberto I – The main street of the historic center, full of shops, cafés, restaurants, and boutiques. (Taormina Italia -)
- Villa Comunale Gardens – A green and peaceful oasis with enchanting views of the sea. (Taormina Italia -)
- Isola Bella and Mazzarò – Beaches and coves with crystal-clear water, ideal for relaxing, swimming, and snorkeling. (Mi News)
- Nearby villages and views – Places like Castelmola, perched above Taormina, offer incredible views and authentic glimpses of eastern Sicily. (Taormina Italia -)
📍 Taormina & Surroundings: history, nature, and activities
Taormina is not just sea and picturesque scenery: the city is a crossroads of cultures and traditions reflected in its architecture and cultural offerings. Walking through its streets means breathing in centuries of history and admiring postcard views, while a trip outside the city lets you discover other iconic places in eastern Sicily.
The proximity to Etna, historic villages, and nature reserves makes Taormina a perfect destination for those who love nature, hiking, or experiences related to food, wine, and local culture. (Taormina Italia -)
🏘️ The role of Taoxenia: network and representation for non-hotel accommodation
Taoxenia was founded in 2020 with the aim of representing and supporting non-hotel accommodation facilities in the Taormina area. The association now brings together over 40 facilities, including B&Bs, holiday homes, guesthouses, and tourist rentals, creating a solid network for discussion and collaboration. (Federazione Fare)
🔹 Why join Taoxenia?
- Access to information and training services dedicated to sector operators. (Federazione Fare)
- Assistance and advice to start and grow your business in line with national and regional regulations. (Federazione Fare)
- Representation before local institutions and participation in working groups and joint projects with other trade associations. (Federazione Fare)
TaoXenia stands out for its democratic, transparent approach focused on the economic development of member businesses and the area, promoting a model of sustainable and quality tourism. (Federazione Fare)
📌 Why Taormina is a must-visit destination
Taormina combines nature, history, and lifestyle: from the beaches of Isola Bella to the charm of its ancient theatre, through the cobbled streets of the center, this place offers varied experiences for every type of traveler. (Taormina Italia -)
🌿 Whether you are planning a summer beach holiday, a cultural weekend, or a slow trip to discover authentic Sicily, Taormina remains a destination not to be missed.
ℹ️ Conclusion
Taormina is much more than just a tourist destination: it is a complete experience that weaves together nature, art, history, and Mediterranean flavors. At the same time, organizations like Taoxenia offer important added value for professionals and operators in the hospitality sector, helping them to play a leading role in a constantly evolving industry.
